I'm Adrian Cole, a brand designer in San Francisco building identity systems for software, AI and consumer brands.

Selected work

Dotmatics
Brand system
One brand system for a dozen scientific software brands, through six years of growth and a $5.1B acquisition.
Cartage
Iconography
A 3D icon system for an AI-native logistics platform, built to make the product explain itself.
Proud Source Water
Brand repositioning
Repositioning a spring water brand around the people who drink it, from slogan to cans to billboards.
Sköna
Presentation systems
Presentation template systems that a B2B agency's clients can actually use.

Off the clock

I like to get my hands dirty and build things.

I love the creative process and having fun. I’m so lucky to get to expand my creativity into other areas of my life, and in turn, that physical experience of the world feeds back into my design process and thinking.

See what I make

I'm Adrian Cole, a brand designer in San Francisco building identity systems for software, AI and consumer brands.

Selected work

Dotmatics

Cartage

Proud Source Water

Sköna

I like to get my hands dirty and build things.